TravelSupermarket

Working with travel editor and long-time Speak collaborator Simon Busch, we conceived and developed this digital magazine for TravelSupermarket, the holiday comparison site.

Designed as a responsive, multi-platform content experience using the 'Instant Magazine' platform, the launch issue featured a mix of stunning imagery, interactive guides and original stories for savvy travellers – all in snappy, easily digestible, digital-friendly formats.

The magazine also incorporated display adverts and direct links to TravelSupermarket! holiday bookings and comparisons, via subtle CTAs alongside the editorial content.

TravelSupermarket shared it with 3 million readers, and the engagement results were impressive – with an average of 22 pages read per visit, and an average time per visit of more than 4 minutes.

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