Royal Mail Group ‘500 Years’ website

The challenge
The year 2016 commemorates 500 years since Henry VIII knighted Brian Tuke, the first Master of the Posts, in 1516 – the catalyst for the creation of the Royal Mail. The company’s ‘500 Years of Royal Mail’ campaign marks this milestone and aims to deliver an engaging strategy to encourage wider interest in the brand’s unique position in British social history.

We were tasked with creating the centrepiece of this integrated, multi-channel campaign – 500years.royalmailgroup.com – an online gallery commissioned by Royal Mail and its heritage partner The Postal Museum.

What we did
Speak Media designed, developed and created engaging and interactive user experience content for the microsite, allowing a range of visitors to explore the history of the brand and engage in each of the various campaigns planned throughout the year.

The microsite is now the digital home for the extensive Royal Mail historical archive with hundreds of key artefacts digitised for the first time and presented in a fully responsive and searchable gallery.

We organised the content into six key sections for easy exploration (including Moments in History, World Firsts, and People). As well as a standard free search function, content can be filtered quickly according to century and/or theme, for easy access to items for visitors with specific research needs. Each collection thumbnail is optimised for both desktop and mobile and is complemented by in-depth content. Additionally, every item is also shareable, direct from the gallery, via links to social channels.

The outcome
The visually appealing, yet easily updatable site means Royal Mail’s content team can publish heritage-related stories and assets with more frequency, impact and reach than ever before. This includes feature articles, videos and site takeovers for marketing calendar milestones such as the ‘Letters of our Lives’ campaign and Valentine’s Day.

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