Coutts Wealth Quarterly
We were asked to develop Coutts Wealth Quarterly into a high-quality editorial platform that would publish both business and customer stories across print and digital channels – while also fuelling both internal and external stakeholder communications.
what we did
Our team devised and developed a number of regular feature ideas to engage and inform employees, including ‘We Work Together’, ‘Client Confidential’, ‘The Knowledge’ (CPD), ‘How I Got to Where I Am’ and ‘City’.
These editorial ideas – many of which feature first-person accounts by staff representing different roles and geographical locations across the Group – encouraged staff to participate in the creation of Wealth Quarterly.
The result was a distinctive, illustration-led look and feel, communicating the core values of the global brand.
The multi-channel magazine was packed with original feature ideas that focused on employee engagement and shared pride; working partnerships within the diverse community; celebrating successes with first-person accounts and sharing knowledge.
Audience engagement exceeded all targets, with the publication earning a 98% reader approval rating in an online survey.
The flagship print title went on to win an Institute of Internal Communications ‘Award of Excellence’.
Rupa Sudra, associate director of marketing & communications at Coutts, commented: “Speak Media bring a wealth of editorial knowledge to the table. They are committed to delivering high-quality publications and have provided excellent support and advice.”