Speak Media

News

Newsroom

The latest news and views from Speak's content team

 
 Amplifying your corporate story on LinkedIn (to the power of 4)

Amplifying your corporate story on LinkedIn (to the power of 4)

 

Berghaus: going back to their roots

 
Screen Shot 2017-08-17 at 21.43.43.png

It’s always a thrill to see new copy go live – more so when it’s hot on the heels of a tone of voice refresh that allows our writers to push the boundaries a little more.

Online descriptions for the latest Berghaus product range (AW17) were produced by Speak’s copywriters, based on the new ToV guidelines we created in late 2016: with ‘straight-talking’ as one of the core values.

That’s why – unlike in previous seasons where copy could be overly technical and lacking in personality – we’ve ensured that Berghaus' essence as a passionate yet no-nonsense British brand comes through loud and clear.

Look out for references to Kendal mint cake and UK landmarks and – of course – plenty of conversational lines focused on the British weather. We hope you’ll agree that ­– for the most part – the copy is starting to live up to the passion and attention to detail that goes into the products themselves.

 
Joe McAweaney