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Berghaus: going back to their roots

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It’s always a thrill to see new copy go live – more so when it’s hot on the heels of a tone of voice refresh that allows our writers to push the boundaries a little more.

Online descriptions for the latest Berghaus product range (AW17) were produced by Speak’s copywriters, based on the new ToV guidelines we created in late 2016: with ‘straight-talking’ as one of the core values.

That’s why – unlike in previous seasons where copy could be overly technical and lacking in personality – we’ve ensured that Berghaus' essence as a passionate yet no-nonsense British brand comes through loud and clear.

Look out for references to Kendal mint cake and UK landmarks and – of course – plenty of conversational lines focused on the British weather. We hope you’ll agree that ­– for the most part – the copy is starting to live up to the passion and attention to detail that goes into the products themselves.

Joe McAweaney