'Best corporate website' – home.barclays shortlisted
Our recently launched Content Works service has been nominated for its first award – for our work with Barclays.
Our design and content refresh of the bank's corporate website, including the launch of a new editorial strategy, has had a marked effect in terms of audience feedback and analytics – as recognised by the judges at the Digital Impact Awards.
The site, which we were appointed to work on in late 2016, is among a select group of blue chip digital properties – including Anglo American and Unilever – singled out for effective innovation.
George Theohari, editorial director at Speak Media, said: "Barclays made it clear from the outset that it was ready for a bold new approach to its content production and design, and its progressive-minded comms team engaged us to establish a highly effective, always on newsroom.
"We've been dedicated to making a real impact since day one, embedding the journalistic approach and mindset of Content Works, and we're delighted to see this pay off in terms of thoroughly deserved recognition for our client."