home.barclays shortlisted for Corporate Content Awards
Speak Media has been shortlisted for the Corporate Content Awards in the ‘Best Content Campaign to Assist with Corporate Positioning’ category for our work with Barclays.
Since we began working with the bank in 2016, our Content Works team has developed an editorial strategy that delivers a human and emotive corporate narrative – shining a light on the people and stories that make the bank who it is. The results thus far have been outstanding, with one award already in the bag – the Digital Impact Awards 2017 – and the team being shortlisted eight times for other awards in the last two years.
We’ve created an ‘always on’ 24-hour brand newsroom, embedding our brand journalists alongside client comms teams. From interviewing Chelsea FC and England legend Frank Lampard to Enid Hayes – one of the bank’s longest serving employees – it’s been a busy 2018, and we can’t wait for what next year might bring.
Paul Williams, Speak Media client services director, said: “The recent nomination for ‘Best Content Campaign to Assist with Corporate Positioning’, is testament to the continued impact of our partnership with Barclays. We’re now in our second full year and seeing even further improvements in engagement with the corporate narrative – as told through the news and features delivered on home.barclays’ main channels.
“As we integrate further with the corporate comms team, we’re establishing a leaner and more effective brand newsroom, underpinned by some great people and processes. There’s plenty more still to come from this project and we’re very excited to be a part of it.”