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Speak Media and Barclays strike gold at the Corporate Content Awards

The Speak and Barclays teams were presented the award on stage by comedian Suzi Ruffell

The Speak and Barclays teams were presented the award on stage by comedian Suzi Ruffell

The Content Works team at Speak Media toasted another success this week for our work with Barclays.

At the Corporate Content Awards, held at The De Vere Grand Connaught in central London, we took home the Gold Award for ‘Best content campaign to assist with corporate positioning’.

The award recognised the success of our content strategy and creation for home.barclays – the main external-facing channel for Barclays Group, which serves as a window into global operations, values and culture – and associated social media channels.

By embedding our Content Works planning and production process within Barclays’ corporate comms team, we have established a highly effective brand newsroom that articulates and amplifies the bank’s corporate narrative.

home.barclays was praised for its sophisticated approach

home.barclays was praised for its sophisticated approach

The judges – made up of industry leaders from some of the world’s biggest brands including O2, Jaguar and British Airways – commended Speak Media for creating an innovative and engaging content strategy, empowering Barclays with an “always on publishing mindset”.

Commenting on our award entry, the judges said: “A detailed sophisticated approach. Speak Media has brought news discipline and storytelling to corporate communications to exceptional effect.”

The coveted award is the latest milestone in terms of external recognition since we launched the Barclays News platform in 2016.

In 2017, home.barclays was named ‘Best Corporate Website’ at the Digital Impact Awards, and last year the bank moved into the top 5 UK companies in the Bowen Craggs Index of Online Excellence.

George Theohari, Head of Content at Speak Media, said: “We are delighted to be recognised by our peers in a hotly contested category.

“As our partnership with Barclays enters its third year, we’re proud to celebrate yet another milestone. It’s further proof that our team – and our amazing client – remains dedicated to improving audience engagement with the bank’s corporate narrative, and to delivering a best-in-class editorial strategy.”

Content worksJoe McAweaney