Monday Funday: Snoop Dogg and Abraham Lincoln
Everyone has got that one friend who likes to exaggerate after a few beers. They could be telling a mundane tale about their commute to work, but a couple of pints later it sounds like a Vin Diesel pitch for Fast and Furious 29 (or whichever number the not-so-timeless classic is up to now).
Mexican lager brand Dos Equis has some fun with that idea in this hyperbole–crammed 30 second clip – featuring famous lager lout Abraham Lincoln and the battle of Cinco de Mayo. Cheers.
A recent – and not-at-all fictitious – YouGov survey found that “travelling somewhere by coach” scared under-30s more than Brexit, climate change and nuclear war combined. This prompted Virgin Trains to release 10,000 26-30 railcards for coach-fearing millennials.
Once the railcards had sold out, the Branson-owned train company announced on Twitter that it was offering discounts to any under-30 that presented an avocado when buying a ticket.
A simple idea that got people talking – and more importantly tweeting – about the rail company. It’s the perfect example of how a simple social post can propel a brand into the spotlight.
From the ha-ha-harchives
We’ve harked back to 2008 for this chortle-filled clip from defunct mobile network Orange. In the 60-second video – promoting the legendary Orange Wednesday cinema deal – rap icon Snoop Dogg is interrupted by a gang of suited execs with their own ideas about how his latest release should sound…