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 Amplifying your corporate story on LinkedIn (to the power of 4)

Amplifying your corporate story on LinkedIn (to the power of 4)

 Frank Lampard interview for Barclays

Frank Lampard interview for Barclays

 

Monday Funday: stoking the fire

 

Behind enemy lines

Monday Funday regulars will be no stranger to Paddy Power’s chortle-fuelled content. The Irish bookmaker has been up to its old tricks with its regular fan denial series – this week focusing on poor old recently-relegated Stoke.

The Fan Denial idea is simply, but oh-so effective. Paddy and his marketing cronies trawl through Facebook/Twitter/Instagram/people’s bins and provide a social media snap shot of fan-reactions to sporting events – with hilarious consequences.

This video is like a checklist for top quality content ­– it’s funny, intriguing, shareable and provocative.

It carefully tells a story – sparking intrigue throughout – and pays off with a hilarious, climactic ending.

Konfusion Kitchen

It sometimes feels like fashionable restaurants are taking over the world (or at the very least this corner of Shoreditch). From honey-fried halloumi to avocado-on-everything, Monday Funday favourites chip butties and donner kebabs are facing extinction.

French food company Danone has had a bit of fun with this idea in their latest spot – featuring hidden cameras, lamp roasted ostrich eggs and “karma foods”.

From the ha-ha-harchives

We’ve harked back to the eighties this week, with an ad so cheesy you could grate it over your pasta. This two-minute spot is from South African cigarette manufacturer Peter Stuyvesan and features all the things you typically associate with smoking…extreme sports, champagne showers and helicopter rides. It makes a change from all the doom and gloom you see on cigarette packets these days.

 
Joe McAweaney