Making content work
Content Works is our multi-channel newsroom, staffed by highly experienced brand journalists and creatives, and dedicated to building effective content brands.
(Every company is a media company)
If you're a marketer, you're a publisher, right?
Blogs, websites, e-shots, social, video. Every organisation relies on its marketers and comms professionals to fuel its 'owned' and social channels – whether they signed up for the job or not.
We're waging war on mediocre content. Join us.
But if you want to stand out from the mind-boggling mass of mediocre content that's published online every minute of every day, and to build trust in an age of fake news, you need expert support. Ideally in the form of dedicated storytellers who believe in the power of human-powered content.
That's where we come in.
We work hard to make content that works.
Our editorial and commercial expertise of newsstand journalism and multimedia publishing, along with our tried and tested experience of delivering campaigns and content for major brands, sets us apart from other content teams.
And we have a proven track record in building sustainable, effective, content brands that deliver tangible results for our clients. In other words, we know how to hit the sweetspot, every time.
3 steps to content greatness.
Building a great content brand isn’t just about hard work and talent – it’s a rigorous process, underpinned by dedicated teams with years of editorial experience. So if your content isn't working, or if you don't know where to start, the Content Works team will get you on the path to content greatness in three simple steps:
- We'll define what content marketing success means to you – and how it can help your business move forward by building reach and engagement with the right audiences.
- We'll audit your existing content ouput and processes and devise a strategy to ensure you're focusing on the right goals and metrics – and to ensure the board is fully on board.
- We’ll build an agile content team and production/planing cycle that integrates seamlessly with you and your in-house marketing, comms and brand functions.