#Unite for Parkinson's
180 countries. 12 million people. An unprecedented level of awareness.
11 April 2017 marked 200 years since Dr James Parkinson first published his “Essay of the Shaking Palsy”.
Two of the world’s leading Parkinson’s charities – Parkinson’s UK and the European Parkinson’s Disease Association (EPDA) – saw this as an opportunity to bring the Parkinson’s community together, and they commissioned Speak Media to help raise unprecedented levels of awareness about the condition via our ‘Parkinson’s Life’ online magazine.
As official media partner for the campaign, the PL editorial team devised and delivered a content-led campaign aimed at raising awareness and engaging as many people as possible with the Unite for Parkinson’s hashtag on 11 April 2017, World Parkinson’s Day.
what we did
As the official media partner for the campaign, Speak’s ‘Parkinson’s Life’ editorial team created 10 stories – including interviews, listicles and campaign news.
The campaign ran from February to April 2017 and reached more than 12 million people worldwide. These consisted of Parkinson’s patients, medical professionals, the general public and key political influencers.
In the build-up to World Parkinson’s Day the Unite for Parkinson’s website received over 30,000 visits from 180 different countries. This confirmed the truly global nature of the campaign that we created.
The content also greatly aided the campaign. Our variety of articles were well received on social media and viewed for an average of 5 minutes and 37 seconds.
We were extremely proud of the key influencers who supported the Unite for Parkinson’s hashtag. These included Australian Prime Minister Malcolm Turnbull, The Michael J Fox Organisation and European Commissioner for research Carlos Moedas.
Overall the campaign was an overwhelming success, comfortably beating our clients’ targets. We’re already looking forward to next year.