Movies that move people.
The alchemy of a good story and moving images can compel people to change the way they think, feel and act in a way that’s unlike any other storytelling medium.
It’s that power that more and more brands are trying to harness as part of their online content marketing mix. Here are five reasons why:
90% of customers say videos help them make purchasing decisions
By 2021, it's anticipated that 82% of consumer internet traffic will be video
Adding a video to marketing emails can boost click-through rates by 200-300%
Embedding videos in landing pages can increase conversion rates by 80%
More than half a billion people watch video on Facebook every day
But you don’t need stats – however impressive – to know that brand-generated video is everywhere. Or that it’s only going to become even more ubiquitous. The question is, in this great online-content soup, how will you make sure your film is seen by – and connects with – the right people?
That’s where we come in.
Whether you’re creating social teasers for your next campaign, animated explainers, 360-degree product showcases, mini-documentaries or a strand of editorial content to support a corporate content strategy, our Video Works team can help you put the strategy in place to plan, produce and distribute truly effective work – with a relentless focus on moving your audience to act.
Our highly experienced in-house producers manage a network of video-journalists, animators, fiction and documentary makers who cover the entire range of brand output – from fast-turnaround talking heads-style interviews to full-blown, blow-your-mind 4K graphics sequences for giant media wall installations.