We make movies that move people.
The alchemy of a good story and moving images can compel people to change the way they think, feel and act in a way that’s unlike any other storytelling medium.
It’s that power that more and more brands are trying to harness as part of their online content marketing mix. Here are just a few reasons why:
- 90% of customers say videos help them make purchasing decisions
- By 2021, it's anticipated that 82% of consumer internet traffic will be video
- Adding a video to marketing emails can boost click-through rates by 200-300%
- Embedding videos in landing pages can increase conversion rates by 80%
- More than half a billion people watch video on Facebook every day
But you don’t need stats – however impressive – to know that brand-generated video is everywhere. Or that it’s only going to become even more ubiquitous. The question is, in this great online-content soup, how will you make sure your film is seen by – and connects with – the right people?
That’s where we come in.
Whether you’re creating social teasers for your next PR/marketing campaign, animated explainers, 360-degree product showcases, mini-documentaries or a strand of editorial content to support a corporate content strategy, our Video Works team can help you put the strategy in place to plan, produce and distribute truly effective work – with a relentless focus on moving your audience to act.
Our production team and process
Our highly experienced producers manage a network of video-journalists, animators, fiction and documentary makers who cover the entire range of brand output – from fast-turnaround talking heads-style interviews to full-blown, blow-your-mind 4K graphics sequences for giant media wall installations.
We’ll work closely with you from the outset, utilising our tried and tested
6 'A’s approach to explore every aspect of the brief to deliver a solution tailored to your needs and budget.